Life Insurance Awareness Month

In September 2008, the industry will come together for the fifth time in support of Life Insurance Awareness Month (LIAM).

This year, singer, actor and producer Donnie Wahlberg will serve as the national spokesperson for Life Insurance Awareness Month. To help you put together a great LIAM campaign and to help you spread the word about LIAM, the LIFE Foundation has assembled the LIAM Turnkey Planning Kit which you can download by visiting www.lifeexchange.org/liam-turnkey.html.  The kit includes the following:

Article/Memo/Email
This 600-word document describes LIAM and outlines how your agents can support and benefit from LIAM. The theme of the article is the concept of human life value. Space has been set aside for you to include information about your agency ’s plans for September. Format the document to serve your specific needs (e.g., use it as the basis for a newsletter or magazine article or an e-mail to your agents and employees).

Producer Fact Sheet
Send or e-mail this fact sheet to your agents. This one-pager describes LIAM and outlines how your agents can plan for and benefit from the campaign.

Flash Video
This five-minute video explains why LIAM was established, describes the major components of the campaign, and provides producers with four specific ideas for making the most of this unique marketing opportunity. You have the option of having your sales reps view the video on LIFE’s Web site at www.lifehappens.org/liamideas or you can download the video and having producers view it on your own Web site.  There is also a shorter two-minute version that focuses on the need for the LIAM campaign.

LIAM Logos
We’ve provided you with a menu of low and high resolution logos from which to choose.

PowerPoint Slides
Use these presentation slides to raise awareness within your organization of LIAM and how to leverage this sales opportunity. 

Print Ad 
To help you publicize LIAM and your agency ’s LIAM plans, we’ve developed a customizable print ad for use in your internal magazines, newsletters, etc. The ad leaves space for you to insert planned activities that are specific to your organization. If you have any questions about the artwork or need any assistance, please contact Chris Hill at chill@lifehappens.org or (202) 464-5000 ext. 4451. For your information, the ad is high resolution and contains royalty-free stock photography.

Program Options Menu
This 6-page document offers a laundry list of tactics you may want to consider as you develop your LIAM plans.  

If you have any questions, please contact Jon Dressner at jdressner@lifehappens.org or (202) 464-5000 ext 4442. Thanks for your involvement in Life Insurance Awareness Month!