NAILBA Committees - Marketing

The marketing committee is responsible for developing an annual marketing plan to facilitate the introduction of NAILBA products and services to target markets/market segments; ensuring consistent application of NAILBA’s brand; examining and evaluating NAILBA’s current and prospective membership programs, identifying additional member benefits and creating opportunities for deeper market penetration.

Interested in Participating?

2008 Roster
Chairman: Jeffrey D. Mooers, H.D. Mooers & Company
Board Liaison: Barbara Crowley, Brokers Clearing House, Ltd.
Daniel P. Anderson, Madison Brokerage Corp.
Richard A. Brugger, Jr., LUTCF, Prudential Financial Select Brokerage
Paul (P.J.) C. Doyle, Jr., CPS/Gulf States Brokerage
William J. Fanning, The Pilot Insurance Center
Thomas L. Gilbert, CLU, The National Benefits Corp.
Eugene S. Koster, JD, CLU, Genworth Financial
Franci Neill, Brokerage Concepts, Inc.
Nancy A. Skelton, CLU, CSA, KAFL, Inc.
Mark Wall, Insurance Solutions Group, Inc.
Steve Walther, The Sellin Advisor Group

2008 Subcommittees

Branding and Positioning
Chair: Gene Koster, Genworth
Create key positioning statements for NAILBA. Ensure consistent application of trademarks and other graphic representation.  Ensure messaging and use of tagline is consistent with brand.

Member Benefits
Chair: Tom Gilbert, TNBC
Ensure relevance and resonance of marketing messages that promote benefits and services to the NAILBA membership.  Evaluate the marketing efforts for NAILBA’s current membership benefits by reviewing participation statistics and current messaging and provide solutions for deeper market penetration.